30-Jun-2010
"They must have a brilliant accountant" - the ad campaign for Laminex's new product range, rings true for the consumers and the company itself! When launching the prestigious Essastone™ benchtop surface, they chose to do it in style. Rather than going with a large screen and projector to get their message across to their audience of distributors and retailers, they did so an the enormous 105" Plasma screen. The outcome was fantastic - as was the response from the crowd.
Our brief was to add impact to the launch with the use of lighting and AV. Along with the Essastone™ product, the Laminex Group was launching a new range of splashback surfaces. We were asked to add highlight the displays that were set up around the room in the iconic Carousel on Albert Park Lake. We did this with the help of our "runway lights" which give a great punch in output without the industrial look of event lighting. They are discrete, come in 2 or 3-way strips and only 2cm off the ground.
Welcoming guests was the Essastone™ logo as it moved from wall to wall, floor to ceiling in gentle motions - just enough to embed the message long after the guests have gone...
When it came to impact for the AV presentation, you couldn't get brighter or bolder than the 105" Plasma screen. We'd already used the 85" for an Austereo launch with great success and knew there was great value in such vivid colours and images - a perfect partnership for a visual product, like Essastone™.
The client was so impressed, they are now using Pro Light & Sound for all their future product launches. For a quote on your next event with this screen or any other, call our Event Production department on 03 9579 2332 or email your inquiry here.
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